Hi,
We live in a digital world and it is very important for us to understand what is Link Juice. Along with that we live in a world of good and bad people. How they are inter-related we’ll be discussing in this post.
Link Juice: In dummy terms, if you have more link juice with you on any social media platform e.g. Facebook, LinkedIn etc. you would be better ranked and appear in the top few, in the search.
Let’s not bother ourselves with the flow of Link Juice from profiles, posts and pages in the post. I’ll cover it in my next post.
Coming back onto my point of good and bad people. Bad people make sure they do not give away any of their Link juice. Activities such as sending friend requests, following someone, liking pages, commenting on posts of lesser ranked people leads to leak of Link juice. They don’t do this.
In the real world too bad people would not share their ideas and class notes with you. They would try to withhold information and use it to their advantage, selfishly.
Good people on the other hand share their Link juice freely, without getting concerned about it. They like genuine posts of lesser ranked people and friends and actively engage with everyone. This is the right way actually! Why? Good people believe in ‘Sabke Saath Sabka Vikaas’ policy, publicized by our Prime Minister at many occasions.
A good social website is one which promotes Good people to be ranked higher than Bad people in the search.
Another obvious thing, Link juice can be bought for money. But should we buy it? Yes, if you genuinely need it. Personally I would never promote buying of Link juice. But the sad part is, this is how even the best of websites like Google and Facebook make money.
Bye-bye and Stay Loved!